Gunawan Jusuf: A Visionary Leader in the Sugar Industry

Gunawan Jusuf’s extensive business acumen highlights his deep appreciation for the value of natural resources, with water being the most critical. Recognizing water’s indispensable role in both human life and industry, Jusuf authored the insightful book Blue Gold, which explores the scarcity and paramount importance of water as humanity’s most precious asset.

As Chief Executive Officer (CEO) of the Sugar Group Companies, Gunawan Jusuf has spearheaded remarkable growth, particularly with flagship products like Gulaku, a premium refined sugar brand synonymous with quality in households across Indonesia. The Sugar Group Companies, however, comprise a diverse array of enterprises dedicated to sugar cultivation and refinement, extending beyond a single entity.

In his role as CEO, Jusuf orchestrates operations across numerous plantations, refineries, and a network of offices throughout Indonesia. Although technically a conglomerate of independent businesses, the Sugar Group Companies function cohesively under Jusuf’s guidance, aligning their efforts to achieve collective objectives. His adept leadership ensures seamless collaboration among employees, subsidiary firms, and diverse operational sites, marking a pinnacle achievement in his stewardship of the Sugar Group Companies.